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Paola's Creative Grounds
Roasting Bold Campaigns, One Caffeinated Idea at a Time.
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Explore My Projects
Hello, welcome to my page!
I'm Paola Hernandez, a creative soul with a big imagination, a passion for innovation, and an even bigger love for caffeine. I invite you to explore some of my most exciting projects. Enjoy!
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Podcast
The Heart Beat of Human Services
To celebrate the incredible work of our organization and partner agencies, I launched The Heart Beat of Human Services Podcast, a space where we highlight the real, inspiring stories of the heroes in our community. From foster youth and adoption to homelessness, sobriety, and beyond.
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One of my favorite episodes is #16. It follows the powerful journey of a father who found sobriety after 30 years of addiction with the support of our Child Protective Services (CPS) team playing a life-changing role in his recovery.
The Blue Zones Project
Employee Resource Fair
and Celebration
60 vendors
450+ Employees
Amenities: Photo Booth, Catering, Press Conference, Fitness Booth, and Health &
Wellness Vendors.
Holiday Cottage
221 Donors
$22,000 Raised
800 Gifts
Distribution Center
Sponsors: Strata, Ikea, Kern Family Healthcare, and CARE
Foundation
Christmas Drive For
Foster Care Children
National Adoption Day
Adoption Celebration
43 Adoptive Families
5 Court Rooms
12 Partner Agency Booths
Amenities: Catering, Professional Portraits, Build-A-Bear Station, Limited Edition Adoption Comic Book
Events
Highlights
There is nothing more satisfying than a successful event! Here is a quick break down of some of my favorite events I've had the opportunity to coordinate.
Scroll through the pictures of the events and a few others I didn't get to mention.
Social Media
Senior MediCal Campaign
I had the chance to lead a campaign that informed seniors about expanded Medi-Cal services, all funded by a $100k grant and a pretty tight deadline. It was a whirlwind of creativity!
I developed and rolled out a vibrant, multi-channel strategy that included video ads, billboards, social media, and paid news coverage. Working closely with the creative, sales, and program teams, we made sure everything aligned with the grant’s objectives and hit the mark. The end result?
Increased visibility, a big impact in the community, and a boost to our brand’s reputation. All wrapped up in a fun and colorful campaign!
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